In the past six months, writing copy or copywriting has become a larger component of our work. For the Loft Cinema‘s Scream-O-Rama poster, we ended up spending at least double the amount of time writing original copy for the poster than actually designing the poster itself, a first for us. Our approach was to create a fictional product for each of the seven films and integrate the name of the film (in red) into the product’s advertisement.
Below are some highlights from the poster. You can use our handy “hover zoom” on the poster page to read the rest of the copy. Prints are also available in our general store for a reasonable sum of money.