David Hamlow
David Hamlow
Created using his perpetually growing collection of personal refuse, David Hamlow’s large-scale installations are participatory in nature, relying on exchanges and collaborations with his audience. The resulting work is fascinating, compelling, and thought-provoking.
Scope
Brand Identity, Collateral Design, Print Design, Copywriting
01
Brand Identity
David Hamlow’s ongoing “Bricks” series incorporates exchanges with the public to fill the interior contents of each brick. This inevitably leads to lost connections which in turn results in missing components in the art, an aspect David plans for and subsequently embraces. The missing pieces in the wordmark are meant to reflect this commentary on social relationships.
Stationery System
The rough, unpolished, and industrial qualities of David’s material choices—packaging and other items from his ongoing collection of personal detritus—inform the visual direction of the identity. The heavily-speckled paper used for his stationery doesn’t try to hide its recycled nature, and the icons used on his business card reference the utilitarian markings found on consumer packaging.
Sustainability
The stationery system and template utilize French Paper Company’s Speckletone line of paper. The paper is exceptionally rigid which makes it an excellent choice for screen printing. The excess space around the brick template left room for the inclusion of business cards, maximizing the utility of the printing and minimize waste.
Letterhead & Envelope Letterhead & Envelope
French Paper Co., Speckletone (Madero Beach, 70# Text)
100% recycled fibers (30% postconsumer, 70% preconsumer)
Process Chlorine Free (PCF)
Manufactured carbon neutral (with on-site hydroelectricity)
Manufactured in Michigan, USA
Screen printed with water-based inks and green chemistry
Brick Template, Business Card Brick Template, Business Card
French Paper Co., Muscletone (Madero Beach, 140# Cover)
100% recycled fibers (30% postconsumer, 70% preconsumer)
Process Chlorine Free (PCF)
Manufactured carbon neutral (with on-site hydroelectricity)
Manufactured in Michigan, USA
Screen printed with water-based inks and green chemistry
02
Brick Template
In order to expand the collaborative aspect of his exhibitions, David needed written instructions for creating bricks along with a physical guide for tracing the cut and fold lines onto other surfaces. We created an easy-to-use template containing diagrams and step-by-step instructions. Visitors to his exhibitions can use the templates to create bricks of their own, add a personal object to it, and install the brick into the structures on display. The stamp we created for the back side of his screen printed business cards allows David to turn leftover trimmings from his projects into an endless supply of business cards, once again providing a use for his personal refuse.
