Liz Miller

Installation artist Liz Miller was in need of an identity and website to showcase her extensive catalog of intricate, bold, and colorful work. We created an understated yet characteristic identity that supports her work while clearly communicating her caliber and professional merit.

Scope

Brand Identity, Collateral Design, Web Design, Web Development

01

Brand Identity

When working with Liz to develop a visual strategy, she requested the identity be contemporary, clean, elegant, and bold. Our explorations resulted in a solution that starkly contrasts her audacious and vibrant installations, referencing the geometry and repetition in her work and balancing its personality with a restrained color palette.

Sustainability

The simple white and light gray color palette of the identity was carried through to the stationery system. The business card was printed on an 18pt, 80% postconsumer board that took well to a letterpress printed, double-sided design. To allow the logo on the front to have a substantial impression, we kiss-hit the back side of the card in order to avoid bleed-through to the back. Initially the client commissioned only the envelope and business card, however, upon seeing the results she commissioned us to create a matching letterhead to complete the set.